ANZ Plus | Visual Identity & Artwork

2019 - Present Day

Senior Art Director, Lead Illustrator, 3D Modeller, Designer

I have had the privilege of being a part of ANZ Plus’s in-house creative team for the last 6 years, where I have served as Art Director and played a key role in shaping what is now ANZ's global master visual identity and its creative framework.

I was fortunate to join the project at the very beginning, and together with a small but exceptionally talented team, we built a creative studio from scratch and developed a bespoke signature style which embodies ANZ’s ‘playfully clever’ branding